ITHEA Courses

University & Courses Publicity

ITHEA, Institute of Tertiary & Higher Education Australia

Project

Search Engine Optimization (SEO)

Technologies

WordPress

Problem

The Institute struggled to get more attention and enquiries regarding its courses. They offer much more than just education and to deliver that message to the audience, they required SEO, branding, marketing, and promotion of their courses. Besides that, the Institute lacked SERP on regional as well as country levels.

Impact

As the Institute wanted more enquiries for their courses, there was some serious work required in marketing and SEO. So, we planned strategies accordingly and rigorously optimized, developed, and promoted their courses at the regional as well as country (Australia) levels.

Outcome

We gradually promoted their courses so that more and more people get to know about what they are offering. Secondly, our SEO work was so neat that in just 6 months, the Institute started ranking on the first page and also on the first search list. Lastly, there was a huge surge in enquiries, which was exactly what we were expecting and aiming for.

ROI

For the last 5 years, the Institute constantly ranks on the first page of search results. There was a 61% increase in the number of enquiries in just 4 months on ranking at a national level. Furthermore, the SERP and publicity strategies resulted in word-of-mouth referrals and organic traffic for the website as well as the courses offered by the Institute.

Web

Digital

App

Cloud Portals & Software

AR / VR Development