What Is PPC?
PPC stands for Pay Per Click advertising. It is a model of internet advertising where the advertiser pays a fee each time their ad is clicked. This is a different way to get your brand in front of potential customers than organic discovery. When using a search engine you may notice a few options at the top of your search with the word ‘Ad’ next to them. Each of these is an example of an ad paid for using the PPC model.
Search engines are the most popular place for PPC advertising. Essentially, different businesses bid for a spot to be shown and in what order. The successfulness of the bid is reliant on factors such as relevance, landing page experience, ad quality, and your bid cap. Each time a visitor clicks the link and is sent to your website, you pay the search engine a small fee. The price of the fee varies, but with a quality ad the sale you earn from the ad will return a profit to you.
Who is Devs In India?
Devs In India is an Indian offshore digital marketing agency that are experts in PPC advertising campaigns. Years of experience have seen us grow into a company that offers digital advertising, SEO, social media, and app development services. We have a passion in empowering businesses to increase their brand awareness and build their digital presence.
Our team of PPC specialists use creativity, innovation, and their knowledge from extensive research to create high quality ads to boost traffic to your website. We act with integrity and transparency to keep you updated throughout the entire process.
What PPC Services Do We Offer?
Tens of thousands of people undertake a Google search every second and over 90% of internet users use Google in their online shopping. Advertising with Google puts you right in front of potential customers exactly when they’re looking for you. Our PPC experts use Google Adwords and search engine marketing to drive traffic to your website and increase high conversion rates. Finding the right words to immediately get your point across can be tough, which is why we can do it for you so you can focus on your products. Google Adwords allows you to have a flexible budget, so it’s perfect for big or small businesses. Targeting specific audiences is also available so you know your ads will only be shown to those in your targeted location who are searching for keywords relevant to your service. We can get your search engine ads up and running quickly so customers will be clicking on your ads in no time.
Having an online shop means you have more competition than ever. You need to find ways to bring your products directly to your customers. Shopping campaigns offer great results at cost-efficient prices. When searching for a product you sell potential customers will be shown your item without having to scroll through pages of similar products. These visitors have a higher intent to buy than those who come across regular search engine ads. This also means customers won’t even have to visit your website before wondering what you offer or have in stock. Show detailed information like price, specifics, images, and reviews about your products to give them all the information they need to make a well informed buying decision. We analyze how customers interact with your store, landing page behaviour, and the cost per click to optimize your shopping ads and give you the biggest return possible.
Display advertising is great for developing brand awareness. These campaigns are shown to new prospective customers and those who have visited your website before to keep you at the forefront of their minds. Devs In India can help you craft the perfect copy and creative inline with your digital marketing strategy to reach as many potential customers in your target audience as possible. Use display advertising by retargeting customers to bring them back to purchase. Attract new customers with brand awareness display ads by targeting them with your most relevant products. Begin your potential customers journey through the marketing funnel. A display ad can be a static image, an animated image, video, or have changing text. We’ll customize to fit your needs.
With such a focus on videos in today’s internet landscape it makes sense to catch viewers attention with videos of your own. The average attention span of a person is now only 8 seconds. That means you have a very short amount of time to catch and retain the attention of a potential customer. Video advertising allows you to grab that attention faster and pass on more information in a shorter time frame. Great visuals and an interesting voice over will peak curiosity and increase conversions.
The process of hiring and working with Devs In India for your PPC advertising needs is simple!
Get In Touch
Contact us to begin the process. We’ll have a meeting with you to go over your requirements and what we can offer you to increase your brand awareness and conversions.
Analyze & Research
Once we’re on board we intensively research your business and industry. We conduct relevant keyword research and discover what’s trending. We consolidate everything to have a strong foundation for your marketing strategy.
We create your marketing plan and ad groups, and present options to you until you’re completely satisfied with every aspect of the campaign.
The plan is in action! We craft all the aspects and upload them to the internet. Your campaign is delivered and we continually provide you with updates.
Once your PPC campaign is up and running we receive data on how the ads are performing and in turn report back to you so you know exactly how well your business is faring in the online world and how your conversions are tracking.
Yes! Using the PPC model of advertising puts you directly in front of your customers at the time they’re looking for you. Google ads will have your business sitting on top before any organic search results
The price of advertising varies widely. But no matter your budget, if your ads are high quality, PPC advertising will still put you in front of customers. You’ll be making back what you spent in delivery and creation before you know it! Dev In India’s rates for handling your PPC begin at just $20 per hour!
PPC ads are available in many places around the internet! Including:
- Third-Party Websites
There’s many different reasons you should be using PPC advertising. You can set a budget that suits your business size, you can target specific audiences, you receive updates in real time, you will show up right when customers are looking for you, and PPC works well in conjunction with your SEO and social media work.
While agencies usually manage both PPC and SEO, they are different things. PPC is paid direct advertising that is placed at the top of search results and in dedicated ad spaces across the web. SEO is the process of using keywords and good design to organically appear in search results without paying for advertising. Both will bring visitors to your website.
Your return of investment is measured by the metric chosen when your campaign is created. If you are wanting to optimize for sales, we can see how much money you’ve made through a sale vs how much it cost to gain that sale. If you are wanting to generate enquiries we will discuss how much you think an enquiry is worth and compare that to the cost paid for that enquiry.
If you’ve been looking to hire a PPC specialist in India look no further than Devs In India. Our specialists have the knowhow and expertise to craft brilliant PPC ad campaigns that will drive traffic to your website.
Email us at firstname.lastname@example.org or give us a call to have a chat and see how we can help showcase your brand with our marketing services.