What is Google Analytics?
Google Analytics is a tool provided by Google to help you analyze your web traffic. It may not sound like a big part of your online presence, but it provides the foundation needed for website optimization and building a targeted marketing campaign that will get you results. Your website is the central hub of your digital presence. All facebook marketing, online advertising, and lead generation leads there. Over 50 million businesses across the world use Google analytics to gain insight into how their marketing and content is performing.
Google gives you the widest and most thorough understanding of your data from across the web. With unique insights and machine learning capabilities you can make the most of your data. If you already use Google’s advertising and publishing products, their analytics connect seamlessly to help deliver business results.
Google Analytics collects data from first party cookies, the HTTP request of the user, and browser & system information to create reports. Several lines of tracking code are put into the code of your website. This code records the activities of the users when they visit your website along with information about them such as age, gender, and interests.
The data is then grouped in different ways, primarily in these four levels:
User level - actions by the user
Session level - about each individual visit
Pageview level - about each individual page visited
Event level - what did the user do (button clicks, video views, etc)
User Acquisition Data
Before users have even visited your website you can access data about your target demographic such as their age, gender, interests, and where online they are coming from. You can use this information to refine targeted online and facebook advertising to attract more customers.
User Behaviour Data
These web analytics are collected during the user’s session on your website. Information you can glean from here includes: What page did they enter your website at? What page did they leave at? How long did they stay on your website? What ‘pathway’ did they use through your website? You can use this information to fix problem pages and smooth out the user experience to encourage more conversions.
Who Is Devs In India?
Devs In India have over 10 years of experience in digital services such as Google Analytics. Our expert team has the technical expertise and passion to help you understand your data and optimize your marketing strategies. Our aim is to empower businesses around the world to transform digitally.
We combine creativity and the technical to find the best possible solutions. Every business has unique and individual needs and challenges, so we conduct extensive research into your business and industry when you come on board. We abide by high quality and security adherences and offer services beyond analytics such as social media, web designing, web development, seo expertise, and app creation.
Services We Offer
Why You Should Hire Devs In India
01.
Experienced Team Of Experts
With more than a decade of work experience helping businesses achieve their digital potential, you can trust that you’ll be well looked after. We have an extensive understanding of the digital marketing landscape and continue to broaden and gain knowledge as the online world evolves.
02.
Communication
We are here to answer any and all questions you may have about your account. While working with you, we keep you updated and in the loop so you know how you’re tracking at every moment. As full stack developers, we also offer fast technical support whenever you need us.
03.
Google Analytics Certified
The team at Devs in India are Google Analytics Certified, ensuring we understand the platform inside and out. We can set up your account quickly and ensure you’re seeing the best and most accurate data relevant to your business decision making process.
04.
Flexibility
We are flexible in both technology and in communication. If you’re using other analytics tools we can integrate them into your Google Analytics account. And we can work around your schedule for meetings, support, and content creation.
05.
Strategic Targeting and Insights
Our services within Google Analytics include Google Tag Manager, website analytics, CRM integrations, and eCommerce tracking. All of these combined help you achieve a deep understanding of your audience and market to maximise conversions through business intelligence strategies.
06.
Education
While working with us, you and your team will learn more about Google Analytics, Google Data Studio, Google Search Console, and Google Tag Studio. Advancements and upgrades happen all the time. We’ll help you stay ahead of the game and teach you all you need to know.
Steps In Hiring Devs In India
The process of hiring a social media specialist with Devs In India is easy!
FAQ
- How visitors are finding your website.
- What keywords are most commonly used.
- Which of your webpages are the most popular.
- How well your online advertising is faring.
- What your main audience looks like.
- Your website’s conversion rate.
- What broken links are preventing your website from being accessed.
- How your competitors are tracking.
This information is stored under four different categories: audience reports, acquisition reports, behaviour reports, and conversion reports. All this can be used to measure the effectiveness of your website and ad campaigns and help you make adjustments to improve both those areas.
Yes! Through Google Analytics you can also track things like EDM data and social media traffic. Connect these to your account to begin tracking. Tracking your social media traffic helps you to identify which of your social media campaigns are performing best and driving your target audience to your website.
Once set up, it can take 24-48 hours for data to begin appearing in your analytics. Complete data will take some time to fully process. There is the option to look at ‘real time reports’ to get some up to date statistics on website and page views.
You can set a custom time range to look at your analytics. User and event data is retained for a maximum of 26 months. However, if you choose a custom data retention range, it will be deleted according to that shorter time frame. Google Analytics 4 properties only hold data for 2-14 months. Universal Data analytics can be customised to not expire automatically at all.
The price varies depending on the size of your project and whether it’s a one time consultation or you’re keeping us on full time. We understand that many businesses run on a tight budget, so Dev In India offers affordable rates that begin at just $20 an hour.
Contact Us
If you’re looking for someone to handle your Google Analytics, prepare simple reports, and offer improvement suggestions, Devs In India’s Google Analytics Specialists have got you covered. We love turning data into actions that help grow your business.
To get started and hire our Google Analytics Expert in India, contact us now by sending an email to info@devsinindia.com or by giving us a call.