What is SEO?
SEO, or Search Engine Optimization, is the procedure of improving your search engine ranking and online presence without paid advertising. Businesses around the globe and locally are competing to get the attention of customers. Through SEO practices of including keywords, improving web design & navigation, building links, and social media your website’s page increases in value and search engines rate it as a quality page to show potential customers. There are three types of SEO under the general SEO banner:
On Page SEO: Everything seen on the webpage. Keywords, image optimization, design & navigation.
Off Page SEO: Everything off the webpage. Links, google listings, social media campaigns, content marketing
Technical SEO: Optimizing your site for the technical requirements of search engines. Crawling, indexing, website architecture, and rendering.
Who Is Devs In India ?
Among other aspects of the digital world, the team at Devs In India are expert SEO strategists. Built from our 10+ years of experience we have a variety of digital marketing solutions for you and your business. We have a passion for empowering other businesses and seeing them transform digitally.
As an Indian offshore company we help businesses around the world with their individual needs. No matter your industry, we conduct extensive research before diving into your project. We have extensive knowledge in SEO practices and abide by search engine’s favoured white hat SEO policies.
Our SEO services include
Rank high in social media searches by providing your customers with relevant and valuable content about your industry through your website or with a blog. We take care of populating your website with this content in line with your content marketing plan by creating posts on topics approved by you and full of relevant keywords. You can then focus on what you do best. By answering commonly asked questions in your blog you’ll draw people to your website and high quality content will convince users to share on their platforms, in turn spreading the word further.
Popular types of content marketing include:
- Blog posts
- eBooks & Whitepapers
- Surveys & Studies
Undertaking an SEO audit will uncover where your website is doing well in SEO and where it is lacking. The audit analyzes how well your website is adhering to best web practices and how it is ranking in search engines.
Problems the audit can reveal include:
- On-page SEO issues
- Technical SEO issues
- Content gaps
- Website structure and user experience problems
After the audit is completed you then have a full understanding of the areas of your website that can use improvement and get to work in optimizing your pages within your SEO strategy.
Having a webpage that is laid out nicely with easy to use navigation and relevant keyword based content will have your website ranking high on search engines. Our professional SEO experts use the information gathered from their extensive keyword research to populate your content with popular keywords in your industry and have your website design looking incredible. Your website is the face of your business, so it’s important to have it looking attractive to customers.
Social media is an everyday tool that people around the globe use for many aspects of their lives. Devs In India makes use of all the tools social media makes available to grow your brand and draw people to your website. Social media puts you directly in front of your target audience and potential customers. We create unique content on your platforms and showcase the work on your website to maintain a strong social presence and grow your reach. Read more about our social media services here.
Many Google searches are consumers looking for information in their local area. If your business has a physical store or offers services to a specific locality, it’s important to optimize your local SEO and have a Google listing. Search engines have a proximity factor which kicks in when a search with local intent is undertaken. We’ll optimize your listing to get you to the number 1 spot when customers are looking for your industry in your area.
Links refer potential customers to your website from all over the web. Devs In India will optimize your internal links by creating a flow between your web pages to encourage visitors to stay longer. Links from within and outside your website act as a vote of confidence that search engines take into consideration when deciding if your content is valuable. We focus on building high quality backlinks to drive visitors to your site and tell search engines this is where people should be looking.
Monitoring and Support
We don’t leave you the second the initial SEO is done. We continue to monitor your pages to review engagement and report on traffic. As the landscape changes, we continue to find ways to improve and optimize to stay up to date and drive more traffic. We support you with any questions you may have and keep you informed on how your online presence is tracking.
Yes! Most of your website visitors will come from search engines like Google. When searching, many customers will not look past the first page of results. So this means you need to gain a place on the first page of search engine results to be discovered. SEO practices send signals to search engines that your content is what they should be showing. This drives more traffic to your website, which in turn drives more conversions, email leads, and social media follows.
We apply all our knowledge and every possible method to increase your website’s visibility. Once we start applying the best SEO practices you’ll start seeing ranking improvements in no time!
Backlinks are links from other websites that link back to your own. High quality backlinks are extremely helpful in driving traffic to your website and ranking higher in search engines. These links tell search engines that other people find your content important and helpful and that they should rank it highly.
If you’re looking at hiring SEO experts for a one off audit or for full time SEO services, your search stops here at Devs In India. With over a decade of experience and a team of over 100 developers we will bring your website to new heights.
Send us an email at firstname.lastname@example.org or give us a call to have a chat to see how our SEO professionals in India can help you.