What is Off Page SEO?
SEO doesn’t just stop at what you see on a single web page. The next step is off page SEO. Off page SEO refers to all the activities done off the web page itself to raise the ranking of your website in search engines. Aspects of off page SEO campaigns include link building, SEO audits, content marketing, social media, local SEO, and Digital PR.
Who We Are
The team at Devs In India are experts at using SEO strategies to improve your off page SEO. With over a decade of experience in the digital marketing world we offer services to empower your business and build your digital presence.
We are an Indian offshore SEO agency that uses innovation and creativity to create the best possible plan for your business. We take the time to understand your business’ needs and complete all our projects with integrity and transparency. If you’re looking to hire seo experts, your search ends here.
Off-Page SEO Services We Offer
One major aspect that search engines use to determine the usefulness of a web page is the amount of links pointing to it. Internal link building within your website can raise your search engine ranking by a huge amount. We make your web pages flow between each other and ensure no web page stands alone. Linking similar pages offers a rich experience to users and keeps them on your website longer.
The internet is full of broken links. We can help you find and replace any pointing towards your website. We conduct backlink analysis on websites, discover the broken links, and work with the website owner to replace them with a current link, ensuring users aren’t met with an error message and are instead given the information they are after.
An SEO audit is the process of analyzing how well your website is adhering to best web practices. We complete regular SEO audits to uncover any issues that are impacting your search engine ranking performance.
Problems the audit can reveal include:
- On-page SEO issues
- Technical SEO issues
- Website structure and user experience problems
- Content gaps
The audit will give you a big picture overview of the areas that can use improvement and page optimization.
Content Marketing Campaigns
Creating great content for your website is a fantastic way to draw people to your website. But creating content others will want to share on their platforms is even better. Cross promoting with other websites increases visibility for both you and the other website.
Popular types of content marketing include:
- Blog posts
- eBooks & Whitepapers
- Surveys & Studies
Social media now plays a massive role in everyday life. It is now used as both a search engine and a customer service platform. Social media helps put you in front of potential customers. We create content to help you maintain a strong social media presence and grow your reach.
Check out more about our social media services here.
Many Google searches consist of consumers looking for local information. If you offer local services or have a physical store you will benefit from local SEO. Google includes a proximity factor which takes into account your location when a search with local intent happens. Devs In India will optimize your Google listing to ensure that you appear first when customers are looking for your service in your area.
PR and SEO are now quite intertwined. PR tactics are used to promote great stories and generate links to your website. This is how PR contributes to creating off-page SEO signals in conjunction with search engine marketing. PR campaigns can also:
- Increase your brand awareness
- Drive traffic to your website
- Put your business in front of potential customers in your target audience
- Position you as a leader in your field
Different off page SEO elements include links, google listings, reviews, social media posts, infographics, guest content on other websites, and more.
On page SEO refers to the content on the customer facing side of your website such as keywords, pictures, design, and navigation. Off page SEO refers to items beyond your website that link back to it such as links, social media posts, and search engine listings.
Off Page SEO increases your search engine ranking and widens your exposure, making it easier for customers to find you.
Backlinks are links on websites besides your own that link back to your website. They are also known as inbound links. The more high quality and quantity of backlinks directed to your website, the higher the chance search engines will deem your content as important and rank it higher.
If you’re looking for an SEO consultant to help you be seen Devs In India is here to boost your business. We’re an internet marketer with in-depth knowledge of google analytics and web development.
Email us at firstname.lastname@example.org or give us a call to book in a free consultation with our off page SEO specialists.