SEO, or Search Engine Optimization, is the procedure of improving your search engine ranking and online presence without paid advertising. Businesses around the globe and locally are competing to get the attention of customers. Through SEO practices of including keywords, improving web design & navigation, building links, and social media your website’s page increases in value and search engines rate it as a quality page to show increases in value and search engines rate it as a quality page to show potential customers. There are three types of SEO under the general SEO banner: